Finance Business Partner

Are you a commercially savvy finance professional with a passion for eCommerce and a flair for client modelling? We’re a fast-growing brand based in Birmingham, thriving in the digital space – and we’re looking for a Finance Business Partner to help drive smarter, data-led decisions across the business.

About Us:

We’re a bold, digitally native e comm brand that’s disrupting the industry with innovation, transparency, and a customer-first approach. As we continue to scale, we need a Finance Business Partner who can keep pace, challenge thinking, and support our growth with best-in-class financial insight.

About the Role:

As our Finance Business Partner, you’ll work cross-functionally to bring clarity to commercial performance and unlock new opportunities through rigorous financial analysis – with a strong focus on client modelling and eCommerce dynamics.

Key Responsibilities:

• Lead the development and refinement of client (customer) lifetime value models, cohort analysis, and acquisition cost optimisation
• Partner with marketing, digital, and product teams to assess the financial impact of campaigns, promotions, and pricing strategies
• Own forecasting, budgeting, and monthly performance reviews for core revenue streams and customer segments
• Provide commercial insights on website performance, conversion, retention, and margin by product/channel
• Support strategic planning with robust financial modelling, scenario planning, and KPI tracking
• Drive continuous improvements in reporting tools and processes aligned to the pace of an agile eCommerce business

About You:

• Qualified accountant (CIMA, ACCA, ACA) with at least 3+ years post-qualified experience
• Proven background in eCommerce, digital retail, or subscription-based businesses
• Deep understanding of customer metrics (CAC, CLTV, churn, AOV, retention, etc.)
• Strong experience in client modelling and turning complex data into commercial strategy
• Excellent Excel/financial modelling skills and experience with BI tools (e.g., Looker, Tableau, Power BI)
• Proactive, confident communicator who thrives in a fast-paced, collaborative environment

What’s in it for you?

• Join a disruptive beauty brand with strong digital growth and a passionate community
• Be part of a culture that celebrates creativity, data, and autonomy
• Hybrid working model (Birmingham HQ + remote flexibility)
• Competitive salary, bonus scheme, staff discounts, and wellness perks
• Clear progression opportunities as we continue to scale

If you’re ready to bring your eCommerce finance expertise to a brand that’s redefining beauty, we want to hear from you.
Apply today and help shape our next stage of growth with insights that make a real difference.